Results—at your price

Pay as you go

Choose your own ad spend

  • Platform access
    Build unlimited retargeting and prospecting campaigns.
  • Advertise anywhere
    Access cross-device inventory on the AdRoll Premium Network, which includes social channels, 1,000+ private marketplace deals, and 500+ network exchanges.
  • Online chat and custom support
    AdRoll’s Help Center, Customer Delight team, and Account Representatives (at certain spend levels) are available to answer your questions about AdRoll Retargeting and Prospecting, dashboard, and more.
  • Ad-creation perks
    Create a campaign to request ad creative, in the most common sizes, from our Designer Squad. This service is offered twice a year—at no additional cost.

Premium

Minimum ad spend required

  • Platform access
    Build unlimited retargeting and prospecting campaigns.
  • Advertise anywhere
    Access cross-device inventory on the AdRoll Premium Network, which includes social channels, 1,000+ private marketplace deals, and 500+ network exchanges.
  • Account management
    An expert account team will be there to guide your progress and provide strategic support to help you hit your marketing goals.
  • Dedicated design team
    Our in-house design team will provide on-brand ad creative throughout the year.
  • Expanded campaign control
    Have unfettered access to campaign optimization. Do everything from adjusting your audiences to identifying top- and poor-performing campaigns to help hit your campaign performance targets.
  • Additional integration options
    Access premium integrations such as Adobe and BlueKai—in addition to partners such as Marketo, MailChimp, Shopify, and more.
  • Custom reports and insights
    Develop custom reports that track the metrics that matter most for your conversions.

A great deal for every channel


Display ads

Dynamic CPM

Get new and returning users back to your site. Display ads are priced on a dynamic CPM (cost per thousand impressions).

Email ads

$1 CPC

Reach your audiences directly in their inboxes. Email retargeting is offered at a fixed $1 CPC (Cost Per Click).

Onsite notifications

No extra charge

Use our exit-intent tool to get visitors to take action. Getting started is no extra charge; customization options are available for a monthly cost.

“We know our AdRoll campaigns help us reach the highest quality audiences possible."

David Goodman
Digital Marketing Manager

Why AdRoll?


  • Grow your business

    Make sure the most interested people aren’t missing out on what you have to offer. Bring new and returning visitors to your site—across web, email, and social—by targeting high-intent audiences.

  • Advertise smarter

    Yelling louder into a megaphone isn’t the most effective way to get the word out. Tailor your audience and message with behavior, insights, and AdRoll’s responsive technology.

  • Make life easier

    Marketing shouldn’t be like learning a new language. AdRoll’s self-service solutions are very easy to use, and our account management team is always there to fill in the gaps for you.

Ready for great performance with less hassle?

Get Started Today