GUIDE, 20 Pages
Published: June 2017

The Convergence of Ad Tech & Martech

The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.

In this report, you’ll learn:

  • What’s the difference between ad tech and martech, really?
  • Why are they merging?
  • What difficulties does the merger present?
  • How do brands stand to benefit?
  • . . . and much more.

Look into the future